01
Trust that arrives before you do.
When a credible outlet tells your story, prospects show up already believing you. Editorial is trusted far more than advertising, and it shortens the road to ‘yes.’
Human-earned. AI-amplified.
Become the name your market, and AI, already trusts.
Publicity used to be about being seen. Now it’s about being trusted, by the people who buy from you, and by the AI they ask first. I’m Tamryn Geldenhuys, a publicist with 16 years earning the coverage that makes both happen.
Founder
Tamryn Geldenhuys
16 years
The campaigns behind brands you already know.
Brands worked on across Edelman, MSLGROUP, Cheil and KVD, not Lemon Sorbet PR clients.
Human-earned. AI-amplified.
Coverage is the deliverable. Belief is the business outcome.
You can’t buy your way into AI’s answers. You earn your way in, and earned media is the one currency people, Google and AI all trust at once.
02
Authority that works three ways.
One piece of earned coverage doesn’t fade, it compounds. It reaches your market today, lifts your Google ranking over time, and teaches AI to recommend you tomorrow. One story, three returns.
03
The name in the room, and the answer, you’re not in.
Investors, partners and clients decide about you when you’re not there, and now AI answers about you when you’re not there too. Strategic visibility makes sure the story they both find is the one you intended.
Meet Tamryn
Senior, agency-grade craft, without the agency machine.
I’ve spent 16 years inside South Africa’s best agencies, Edelman, MSLGROUP, Cheil, earning coverage for brands like Samsung, Nando’s, Dove and Nivea, and winning SABRE and Assegai awards along the way.
Lemon Sorbet PR is where I bring that calibre of attention to founders and brands who want a senior publicist in the room. You work with me, not an account hierarchy.
- 16
- Years in PR
- 32
- Recommendations
- 5+
- Industry awards
Selected work
Result first. Always.
Campaigns led personally, at Cheil, KVD and as a publicist in independent practice.
In the rooms you’re not in yet
The coverage that puts your name where the decisions get made.
Samsung · Cheil
A flagship launch, amplified.
Influencer strategy across 16 macro + 75 micro-influencers and signature Pantone Sundays events for the Galaxy S21 FE & S22 launches.
Philippi Village · KVD
From a radio booking to a national three-star grading.
A single secured radio interview led to a Tourism Grading Council three-star grading; follow-on Carte Blanche and BBC World interest.
TPN Credit Bureau · KVD
The client’s data, in the Mayor’s mouth.
Secured an on-air interview where the Mayor of Cape Town quoted the client’s statistics, third-party authority at its purest.
Makosi
Leaders on the world’s stages.
Features for the brand and its leaders in top-tier publications and podcasts across the world, sustained executive visibility.
Praise
Words from the people I’ve worked with.
“
Her strategic approach resulted in numerous successful features for Makosi and our leaders, in top-tier publications, podcasts, and other media outlets across the world.
Mankwe Motimele, MPhil
Marketing Business Partner, Makosi
“
Her ability to secure high-quality media coverage and build strong relationships significantly boosted our visibility and reputation. If you need a dedicated and talented PR professional, Tamryn is the one.
Tijan Oberholzer
Director, Touch Down Group
“
A fantastic PR person to have on your side. Her expertise and knowledge made me feel so comfortable coming to media interviews. Would definitely recommend Tamryn for your PR needs.
Rowan Terry
Senior Legal Counsel, TPN Credit Bureau
“
A warmth and kindness that allows her to develop relationships with a diverse network of journalists and to woo people into positive coverage.
Justine Cullinan
Global Head of Brand, Pictet
“
Her ideas translated into tangible outcomes for clients, a sharp strategic mind and a genuine passion for delivering results.
Verné Brand
Owner, Bluestone Digital
“
She approaches every project with professionalism, strategic thinking, and genuine care for her clients' success.
Nicole Lewis
Captured by Nicole Photography
How I can help
A PR-led practice, built around one specialism.
Public Relations is the lead offer. Everything else exists to make the earned coverage work harder, sharper narrative, the right faces, the right channels.
Lead Offer
Public Relations & Media Relations
Earned coverage, media strategy, press office, journalist relationships.
Core
Executive Visibility & Thought Leadership
Founder & C-suite profiling, expert positioning, by-lines and podcasts.
Core
Strategic Communications & Go-to-Market
Launch counsel, narrative architecture, crisis & reputation management.
In support of PR
Influencer & Creator Partnerships
Curated macro & micro programmes that amplify earned moments.
In support of PR
Content & Storytelling
Editorial, by-lines, scripts and copy crafted to be picked up.
In support of PR
Social Media (aligned to PR goals)
Channel narrative that compounds the editorial wins.
In support of PR
AI Visibility & Search (SEO / GEO / AEO)
SEO, GEO and AEO working together so AI knows how amazing you are. Built to maximise backlinks, search result traffic and the power of your earned media coverage.
Let’s talk
Ready to become the name they already trust, in the room and in the answer?
Tell me about the story you want told. The fastest way to start is a quick message, or book a call and we’ll map it out together.
WhatsApp / Call
076 235 8230Email
pr@lemonsorbet.co.za